This liftboy-stamped tag was further redesigned to incorporate Roma, together with Gucci and Firenze. In 1938, Gucci launched its first store at via dei Condotti in Rome. Gucci, Florence, Via della Vigna Nuova 7, Via Parione 11” label – from the ’30s. An elegant Gucci evening bag from the ’30s.These were the streets of the first historic shops of the Florentine brand. Gucci, Florence, Via della Vigna Nuova 7, Via Parione 11”, in the elegant evening bags. The English signature made the brand recognizable as a collection of items made for tourists and foreigners visiting Florence.ĭuring this period, we find the labels embroidered with “G. Gucci Traveling Goods Florence” emphasizing the company’s specialty. In 1921,G uccio Gucci founded the company in Florence for the production of leather goods, gloves and luggage.įrom the beginning of its production, Guccio Gucci he uses his own name as a symbol to distinguish the articles produced in his laboratory and identify a specific and exclusive manufacturing process.ĭuring the same period, Gucci’s canvas bags has linings with white cotton labels sewn into them, blue embroidered cursive script spells out “G. Let’s see together how the Gucci trademark has changed over time, between heritage and icons. Throughout the years, Gucci has produced many identifying symbols.